Principles of Persuasion for Global Managers

Professor Robert Cialdini’s groundbreaking research and his six principles of persuasion have been very influential with social scientists, marketers, and policy-makers, and have been applied in different contexts, from fund-raising to consumer and marketing research. Many of you are no doubt familiar with these principles of persuasion, which I summarize here: Liking: people like those […]

The Five Most Important Questions According to Peter Drucker

My favorite business writer, the late Peter Drucker, once wrote a slim but important book called The Five Most Important Questions You Will Ever Ask About Your Organization. The questions are clear and simple and seem intended for executives (especially those in non-profits) wishing to conduct a self-assessment about their organization. According to Drucker, this “self-assessment […]

The Impact of Culture on Hard-Wired Behaviors

Anthropologists tell us that our species of humans called Homo Sapiens first surfaced about 200,000 years ago.  And our ancestors survived through certain behaviors that became pretty much hard-wired into their brain circuitry.   When agriculture was invented about 10,000 years ago, our ancestors no longer had to move around, live in small groups, and live a hand-to-mouth […]